Defining and being clear about what you want is about answering three basic questions:
Advocacy is about seeing a problem and setting out to solve it. In the case of Agenda 2030 those problems are already laid out at a very high level – poverty, environmental degradation, inequalities, etc. We should seek to solve them by using facts & data and through compelling & authentic local stories.
The 2030 Agenda already lays out the solution in the very broadest of terms, for example all the goals itself are the long term solutions. For example Goal 5: Achieve gender equality and empower all women and girls. Providing women and girls with equal access to education, health care, decent work, will fuel sustainable economies and benefit societies and humanity at large.
We need to achieve the 2030 Agenda piece by piece through a series of concrete and specific objectives that build on one another over time. We need objectives that achieve two things simultaneously: they lay the policy, political and programme and also deliver something concrete and valuable in people’s day-to-day lives for example:
Objective 1: Engage specific actors so that they can actively participate in Agenda 2013.
Objective 2: Build general public awareness on the 2030 Agenda and the importance of achieving the SDGs.
Objective: 3: Inform public & other actors about achievement and challenges in implementing the 2030 Agenda.
Objective 4: Frame evidence -based communication strategies and public campaigns on the 2030 Agenda.