Step 4: Communication, Dissemination & Advocacy

Communication, Dissemination & Advocacy

Developing Advocacy Plan 

The UN suggests that the successful implementation of the Agenda 2030 requires inclusive programs and activities beginning from the conceptualization stage, through the analysis of issues, the validation of findings and recommendations, and their dissemination. An advocacy plan is a strategic management tool that uses communication to promote change, whether of a behavioral, organizational, societal or policy nature & need to: 

  • promote the consultations leading to the development of the report 
  • disseminating the report’s results; and 
  • backing implementation of key recommendations 

Develop Communication Products & Disseminate the Report 

The SDG report is a key piece of the strategy to communicate results in a clear and concise way. Creative, high impact presentation of data is highly recommended to communicate key messages in a compelling way. The communication products and review report should ensure that messages remain relevant, effective, and contribute to social, policy and behavioural change in support of the SDGs.  Fact-sheets, pamphlets, presentations, website, messages, can capture key aspects related to each of the SDGs. Clear and concise facts shared in this kind of snapshot can be communicated to a diverse range of audiences. The messages should: 

  • Engage different actors in preparing the report starting from building awareness of the 2030 Agenda and its goals, promoting participation around the SDG implementation, review and reporting. 
  • Messages linked to findings presented in the report: This will aid in meaningful engagement of people who want to join the 2030 Agenda movement.

Advocacy and Communication Activities: 

UN suggests that the implementation of the communications and advocacy plan should be anchored in key activities to achieve plan objectives and reach target audiences. 

These main objectives of the activities can be : 


Objective 1:

Engage specific actors, so that they can actively contribute to the Agenda 2030

Activity 1:

Mapping key civil society organizations at country and regional level. 

Activity 2:

Reaching key civil society organizations to brief them on the SDG progress report. 

Activity 3:

Organizing workshops to share the results of the report among civil society. 

Activity 4:

Developing key communication products (fact sheets, presentations, etc.) to facilitate the consultation process.

Objective 2:

Build general public awareness on the 2030 Agenda and the importance of achieving the SDGs. 

Activity 1:

In collaboration with the government, agree on an information campaign to disseminate the 2030 Agenda and the SDGs among key audiences.

Objective 3: 

Inform journalists about achievements and challenges in implementing the 2030 Agenda.

Activity 1:

National and regional media workshops can explain the reporting process and its importance, and show journalists how to use the data for reporting purposes.

Activity 2:

Establish a journalists’ network in support of the 2030 Agenda.

Objective 4: 

Communication strategies and public campaigns on the 2030 Agenda at local & national levels. 

Activity 1: 

Identify key areas that are lagging behind according to the SDG results report; engage key ministries and institutions in changing certain behaviors and policies

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