Advocacy Strategies

Advocacy Strategies

Advocacy strategy defines advocacy goals and how to reach them. It is a structured, systematic & and logically framed process of communication, advocacy and delivery achieve stated goals in an effective way. It contains:

  • A set of clearly !defined advocacy goals and objectives for policy action and change
  • An analysis of target audiences & actors who can drive or influence relevant decision makers
  • An analysis of channels to reach target audiences
  • Communication & advocacy products for different audiences & engagement channels. 

A strategic planning process on the 2030 Agenda revolves around three basic and essential questions as follows: 


  1. What do you want?
  2. What does the political map look like?
  3. What is your plan of action for real results?


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